The CBP™ Marketing course is geared towards persons interested in pursuing a career in marketing or improving their marketing skills. The course provides the essential information and skills required by professionals who have to make marketing decisions that are important to the direction and performance of an organization or business. If a practical approach to marketing in any environment is what you need, then this course is for you. The course introduces the challenges and be successful at marketing and the importance of effective communication with potential and current customers and setting appropriate communication goals. It also gives direction as to how to develop a marketing plan, understand consumer behavior, assess both the product and the market, segment a market, and instruct students about the importance of positioning. The CBP™ marketing manual covers the following topics: • Introduction to Marketing. • Marketing Strategy. Communication Goals. • Consumer Behavior. • Product Planning. • Developing a Marketing Plan. • Pricing. • Introduction to Product and Market Assessment. • Distribution. • Target Marketing and Segmentation. • Technology in Marketing. • Brand Positioning. • Marketing Strategy Evaluation.
Course Objective
Successful completion of this course will increase your knowledge and ability to:
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• Understand consumer buying decision process. |
• Define your pricing strategy. |
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• Clarify consumer behavior and its effect on purchases. |
• Build a successful distribution plan. |
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• Develop effective marketing plan. |
• Build effective digital plan. |
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• Analyze the product and market assessment. |
• Evaluate you plan and link it to the ROI. |
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• Define your target market and the ability to segment any market. |
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Audience
This course is intended for:
• Marketers, Top Managers, Senior Executives and Leaders.
• Project Team Members and Business Analysts.
